Tag Archives: Styx

Downloadable Music and the Flipped Listener Relationship

Mr. Thoughty2

I was watching a YouTube video the other day which talked about “everything that is wrong with modern music.” The host of the video, who goes by the name of Thoughty2, wasn’t even old. Probably around 23. He wasn’t one of those 70-something prog rock old-timers spouting on about today’s music, but instead, he presented some interesting facts about how music is produced and marketed in this era.

Thoughty2 describes how modern hits by people like Taylor Swift are mostly written by a very small group of people, primarily two people in the US and two in Europe who compose using a computer. He also mentions a recurring musical note sequence called the Millennial Whoop that echoes through dozens of modern hits, as this compilation video shows.

I’m not seeking to knock Thoughty2 here. He makes a great argument, and says great things about the Beatles. But every generation deserves its own musical heroes, after all, if only to distance themselves from their parents or older siblings.

I can agree with much of what Thoughty2 is saying, but it’s also possible to think this is a standard “kids today…get off my lawn” type rant. I recall similar arguments put forward in 1963, slagging the long haired, gyrating freakishness of the Beatles or Elvis, and lamenting the disappearance of quality music from Sinatra or the Big Band era. You could go back even further and imagine Thoughty2’s great-great grandfather complaining about how George Gershwin is tearing the classics apart. Even Mozart and Beethoven were criticized for changing music too radically.

But here’s the part of Thoughty2’s presentation that really resonated with me. He pointed out the effect that free downloadable music has had on its creation and quality. Back in the days of vinyl LPs and packaged CDs, you, as a music consumer, had to head on down to the music store and plonk out some hard-earned money to purchase a collection of songs by your favorite artist. There’s a lot of effort involved in that, and it wasn’t cheap. In 1975 an LP would have cost between $4.99 and $7.99. I remember wishing I could get the compilation triple album by KISS, which was retailing for an astounding $10.99 at the time. That might not seem like a lot now, but back in 1975, minimum wage in the U.S. was around $2.00 per hour. The first album I actually bought was Equinox by Styx, for $4.99. It was gorgeous yellow vinyl.

People would listen to the album side from start to end, poring over the artwork and liner notes as they listened. If the album was good enough, they would commit to getting up, crossing the room, flipping the record over and placing the needle down onto track 1 of side B. There was a lot of physical engagement in listening to an album.

But while recorded music was expensive, concerts, were cheap. That’s because they were the loss-leaders designed to get you to buy the merchandise and albums. But as David Bowie so accurately predicted back in 1980, the moment music becomes free (as it now has), artists and their employers – the record companies – will have to recoup their costs through live performances at hundreds of dollars per seat.

Because modern music is free or mere pennies, and because it is available for instant download, no time is needed to think through the purchase decision, to debate whether the tunes are worth buying, or to spend time afterwards listening over and over to the tunes if only to justify the cost of the purchase. There is always more on its way, coming to you with almost no effort on your part. And that has profound impact on how the tunes are crafted.

Instant access means that tunes must offer a combination of universal appeal, familiarity, and instant appeal. To be too different entails too much risk and instant abandonment. Tunes must have an immediate  instant hook – no long-extended introductions allowed – and in many cases the tunes play out as a backdrop to the artist’s video, both on YouTube as well as on the live concert Jumbotrons.

Still, there’s nothing inherently wrong in that. Art must always strike a balance between innovation and comfort if it is to make money.

Blue Swede: The hair! The collars! The Oogachakkas!

The early hook rule applied back in the 1970’s too. A tune had to have something compelling within the first four seconds to get the attention of a record company, and later, the listening public. Perhaps the best and most compelling song opening is the “Oogachakka-ooga-ooga” opening to “Hooked On a Feeling,” by Blue Swede available on YouTube here.

So I’m not sure I an agree with Thoughty2 that there is anything wrong with modern music. It’s what people want to hear, and is a direct product of instant and always-on media that modern consumers have grown up with. It’s just a very different approach – one that has flipped everything around.

I will always stick to the old-school, vinyl-oriented music of my 70’s youth. But music is to be enjoyed, so whatever kind floats your personal boat is never wrong. If it brings you joy, if it makes you feel good, if it adds to your life, it has done its job.

But just for the fun of it, and in case you have a couple of hours to spare, here’s a list of tunes with long introductions that I think are worth the effort. If you want more, here’s the list from Songfacts.com.

Baba O’Riley – The Who
Bat Out of Hell – Meatloaf
Bloody Well Right – Supertramp
Funeral For a Freind – Elton John
I Need a Lover – John Mellencamp
Sound and Vision – David Bowie
Year of the Cat – Al Stewart

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Celebrating The Contemporary Youth Orchestra

YES frontman Jon Anderson and drummer Alan White, and in the background, some of the kids from CYO.

The first time I encountered the Contemporary Youth Orchestra was watching a YouTube video of Yes performing I’ve Seen All Good People [see it here]. Yes is a formidable live band unto themselves, but the performance was made simply magical by the kids from the CYO.

Everyone looked like they were having such fun, in fact everyone, even the ever-focused Steve Howe. But is was the kids that made it all so wonderful. Whether they were hard at work playing their brass, woodwinds or strings, or hand-jiving together in the background, they epitomized the joy of live music.

I had to search around to find out who they were, but once I found their website I discovered an amazing collection of young musicians, learning the business from teaching and conducting legend Liza Grossman.

Based in Cleveland, Ohio, the CYO has worked with an impressive group of artists and performers, who obviously recognize the members’ talent and energy. It is evident in the way they work together that everyone benefits, and that these kids have great futures in the entertainment business. Some of the big names who have rehearsed and performed with the CYO include Graham Nash, Ben Folds, Styx, Pat Benatar, Melissa Etheridge, Jason Mraz, Jon Anderson, and Yes.

Styx, backed up by CYO – I Am the Walrus

For me, one of the most memorable of their many notable performances, is The Beatles’ I Am the Walrus, with Styx. That’s not an easy tune! It’s like taking on Bohemian Rhapsody. It has time signature changes and chords you just don’t see every day.

Themed Performances

When you visit the Explore page of the CYO website, you find out that there is much more to the orchestra than doing live concerts with rock stars. Some of their recent performances have featured Disney/Pixar movie tunes, West African concertos, Led Zeppelin’s Kashmir, and many others.

The orchestra its members are truly inspirational. I am not affiliated with them in any way. I simply have a passion for live performance and seeing people become completely in the magic of the music, whether they are musicians or audience members. The CYO delivers on both counts.

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